Region : Singapore, Ion Orchard

Size : 2,000 sqft

Year : 2023

Marimekko is a Finnish design house founded in 1951. For seventy years, the unmistakable Marimekko prints have been worn as bold badges of positivity and personal empowerment. Our lifelong mission is to bring colour and joy into lives and homes everywhere and encourage people to be happy as they are.

Our design for Marimekko Flagship store reflects the origin of the brand which we adopted Finnish design aesthetics and traditions. It aims to be timeless and iconic even as time passes. In our design concept, we introduced a fusion style between Local and Finnish design elements. The local design materials present in a form of terracotta tiles at the reception counter. While the Finnish feel was represented by white oak, clean slate concrete and Linear timber batons as the main design language for the walls.

The store area offers two different function, retail zone and café zone. For the retail zone, the display area was designed in unconventional way. The apparels are hung with a long vertical metal rod from the ceiling. One of the accessory displays for bags make use of the wooden rods on the wall. For the café area, the benches were upholstered in signature Marimekko prints to bring a strong branding present and strong Marimekko character into the space. The furniture and lighting used in the space is carefully curated to reflect the Nordic lifestyle, calming homey ambience in the store.

In conclusion, the store design is clean and simple with fusion Nordic and local materials which appeals for broad segments. The ambience in the store is bright, calming and relaxing for the shoppers with punch of colours that has appeal for photo opportunity in social media.