Region : Marina One, The Heart
Size : 4800 sqft
Year : 2024
HICC Pet is a forward-thinking company reimagining pet grooming and wellness with a holistic approach. Dedicated to creating safe, natural, and convenient solutions for cats and dogs, they aim to enhance pet well-being while offering peace of mind to pet owners. As HICC Pet prepares to open its first retail experience in Marina One the Heart, Singapore, they have entrusted us to transform their vision into a unique, inviting space.
Our approach to space planning has been carefully thought out to ensure a functional and enjoyable experience for both pets and their owners. We designated the first floor as the retail area, creating a welcoming environment for the public. The second floor houses back-end operations and office spaces, enabling an efficient workflow while maintaining a harmonious division that supports both team productivity and the holistic experience for pets.
At the heart of the design is the “Pet Playhouse” concept, intended to bring joy and warmth to pet owners exploring HICC Pet products. Inspired by the classic doghouse roof shape, the design symbolizes security and safety, creating an inviting atmosphere for pets and their owners. A park-inspired centerpiece with a natural outdoor path runs through the space, encouraging easy navigation and dividing product categories according to pet anatomy, making it intuitive for customers to browse.
The retail space is not only human-centered but also carefully considers pets’ natural behaviors to create a pet-friendly environment. Themed play areas, such as beach and treehouse-inspired zones, a cat climbing playhouse, a playground slide, a dog tunnel for product experiences, and a spa-inspired grooming oasis, make pets feel truly welcome. This thoughtful design encourages customers to bring their pets along, especially during HICC Pet’s functional events like pet training, ensuring an engaging and comfortable experience.
The Level 2 workspace offers an ideal setting for productivity, featuring collaborative areas and private meeting rooms. To maintain a cohesive aesthetic, we selected finishes and materials that complement the retail space. Additionally, plush carpets, soft furnishings, and acoustic materials enhanced the sound quality in response to the challenges posed by full glass window panels, creating a quieter and more comfortable environment.
This design journey has been both rewarding and challenging. Thanks to the invaluable guidance and support from our client, we’ve been able to overcome obstacles with a clear understanding of their vision. Our technical expertise allowed us to navigate mechanical and electrical complexities, and with careful sourcing, we added thoughtful details tailored specifically for cats and dogs. This collaborative effort has transformed an ambitious vision into a dedicated space for pet wellness and grooming.
Finally, the vibrant branding colors—teal, yellow, and purple—are seamlessly integrated into the warm color scheme and finishes, enhancing the inviting atmosphere and reflecting HICC Pet’s commitment to creating a dedicated, joyful space for pets and their owners.
